Three Trends Nonprofits Should Keep an Eye On

We recently came across a thought-provoking article in The Nonprofit Times, and three emerging trends really stood out to us. Here’s why they should be on your radar:

AI in Nonprofit Communications

AI is transforming the way we approach content, but it’s crucial to strike the right balance. While AI can help with efficiency, the human touch in your messaging remains essential for building genuine relationships with donors. If you’re using AI-generated content, consider being transparent about it—maybe even add a usage statement to your website.

Just a heads-up: we recommend steering clear of using AI for donor communications, but there are plenty of other areas where it can be a game-changer!

Influencer Marketing and Younger Donors

Did you know that Gen Z and Millennials are more likely to donate if their favorite influencer or celebrity leads the way? Influencer marketing is gaining traction in the nonprofit world, and it could be the key to engaging younger supporters. If you’re not tapping into this trend, now’s the time to consider how influencers could amplify your mission!

The Rise of Peer-to-Peer Fundraising

Younger generations are increasingly engaging in community-driven change. Peer-to-peer (P2P) fundraising is seeing a resurgence as they take action to make a local impact in their cities and neighborhoods. As you plan your next fundraising campaign, think about how you can harness the power of P2P to inspire the next wave of passionate donors.

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Know any other trends we should add to this list? Let us know in the comments!